Insights 9


There is always something new to talk about


LightBlack Wins Two Gold Awards at the Cyprus Digital Marketing Awards

LightBlack had the honor of winning the gold awards for “BEST E-SHOP/MARKETPLACE” and for “BEST CUSTOMER EXPERIENCE” at the first Digital Marketing Awards held in …


10 Reasons Your Business Should Invest in Digital Transformation

Regardless of sector or industry, to thrive on today’s commercial battlefield, embracing the emerging technologies, trends and cultural shifts is crucial. If your business is …


Delight Your Audience: How to Create Content That Excites and Entertains

Creating content is not for the faint-hearted. It takes guts and a keen understanding of what people want to be effective in driving traffic to …


Is my website compliant?

The General Data Protection Regulation (GDPR) applies to all websites with users from the EU. It is very important to check if your website’s use …


Why WordPress?

With over 65 million websites and blogs created on WordPress and big companies like CNN using it, it does not come as a surprise that marketers and developers alike recommend it to their colleagues and clients.


Improve Your Campaigns with These Critical KPIs

In the Age of Information, data reigns supreme. But this wealth of digital insights, readily available at the click of a button, is only effective if you use it wisely.


eCommerce Strategies to Future Proof Your Business

The start of a new year always seems like a good time to pause and give some thought to what’s coming on the horizon.


The Business Model of is owned and operated by US-based Booking Holdings, although it is headquartered in Amsterdam.