In a marketplace full of brilliant minds and talented people, it is easy to show your skills and attract new customers. The real challenge here is to find the way to maintain your customers’ loyalty and keep them happy. Is there a magic recipe for that? The answer is No. There are several tips, though, that you must apply if you really want to stand out for your great trust.
Be Honest
When you first introduce yourself to a new client and the client introduces their goals to you, you should always be realistic and honest. Remember that communication is the key. Not every company will be a good fit for your style of marketing. It is a fact that you should be aware of their long-term goals, their vision and their strategy. Taking all the above into consideration, you should be 100% confident that you can succeed in helping them. There’s no shame in admitting that what your potential client wants, is beyond your bounds of possibility. Setting realistic expectations is what everyone actually appreciates.
Be Transparent
Once you came to an agreement, it is time to put yourself into work. Keep in mind that every day that goes by, is one step closer to completing your clients’ goals. In order to avoid unpleasant surprises, it is vital to deliver a monthly report to your clients. Inside this report, you should include all the important information and data that actually prove the hard work you’ve been doing. Lying or giving false hopes will only make things worse. Setting a schedule of regular meetings, will only help your clients to trust you more. There’s no better feeling than actually observing someone’s progress and development.
Become A True Partner
In an attempt to build loyal relationships with your clients, you should consider them as a partner. It is true that at the end of the day you’re just selling your services, but that should not be your state of mind. Celebrate the small wins and the times your clients achieves a goal. During hardships, every client needs someone to rely on. Make sure that you stand by their side and that you are able to offer them some after-sales services.
For more than 15 years, here at LightBlack we completed a list of very important projects, with some of the most brilliant brands in their industries. From Karma Developers and Wood n’ Fire Bakery, to Eyetas and Trust Insurance Cyprus, we couldn’t be more grateful for the people who trusted us the most. All these years we’ve been thriving in what we are doing the best and this is all because of our clients’ support. On the other hand, our clients always show how proud they are for giving us their trust and how appreciative they feel for putting our greatest effort in seeing them rising!
