Digital Marketing
Stay ahead of the competition by automating your business processes
HOW CAN WE HELP YOU
We help you plan your digital strategy and we assist you on establishing a great presence on the digital marketplace. We provide our expertise on social media management, content management, media planning, SEO etc. in order to guide you towards a successful digital transformation journey.
Digital Strategy & Planning
We pay attention on your business objectives and we spend a lot of time understanding the market that you operate in and what your customers actually need, in order to identify new opportunities and market trends and build, along with you, a digital strategy that will elevate your business.
Social Media Management
In the digital age that we are living in, customer engagement doesn’t start neither ends during a sale. Customers are expecting a fulfilling experience throughout all channels available to them.
Our knowledge and expertise on social media will allow you to discover new channels of successfully engaging with your customers and to build a strong digital brand that will positively impact your business.
Content Management
There is nothing more important than powerful content, when it comes to building a business brand. We are here to help you build content that will truly reflect your brand and that will allow you to effectively communicate your messages to them and to build a deep and long lasting relationship with them.
ARE YOU READY TO START YOUR DIGITAL TRANSFORMATION JOURNEY?
We are here to help you plan your digital strategy and to assist you on establishing a great presence on the digital marketplace.
Media Planning & Buying
All of your websites are hosted on reliable, secure and highly available servers providing fast and an uninterrupted access to your information. SSL Certificates are installed in all of your websites ensuring that all your information will be secured and daily backups are performed to make sure that you will never lose anything.
Search Engine Optimisation (SEO)
Your website is right in the centre of your digital marketing ecosystem and pulling traffic to it through organic searches is essential. Building SEO-friendly websites is a priority for us and that’s why we carefully design and plan for it while developing your website. By taking into consideration all the relevant factors, from site speed, navigation and URL structure to quality linking, headings and images and content, we guarantee that your website will get the best possible SEO results.
Web Analytics & Data Strategy
We use our expertise on collecting and analysing cross-channel data to help you understand your business and to identify new products or new opportunities that will allow you to grow and expand your business beyond your current limits.
DIGITAL TRANSFORMATION PROCESS
Our commitment to long-term partnership is reflected in full-cycle services covering every aspect of software production and implementation. We offer complete transparency of activities and deliverables, mature project management, and seamless communication.
1. Assess the Current State
Before entering this technological undertaking, executives must be able to clearly define what is happening within the organization and the market that is calling for a digital transformation.
2. In-depth Analysis
The second step involves an in- depth analysis on what organizations can do better with the current business processes. They should scrutinize the existing processes and understand the technology strengths they currently possess.
3. Create a Broad Digital Roadmap
Small-scale digital initiatives don’t form a cohesive, strategic roadmap. Start with a clean sheet and create the digital roadmap your company needs to succeed, regardless of which projects are already underway. Don’t be afraid to kill or deprioritize projects that aren’t aligned with a new business model.
4. Choose the Necessary Tools/Technologies
Now you need to think of the actual means that can help you achieve your business goals which you have set in your plan. For example, 50% of companies view data analytics as the key technology enabling change. Another 42% and 40% of organizations list IoT and AI/ML as the key transformation drivers, respectively.
5. Set a Realistic Budget
Of course, it’s impossible to transform your business without a reasonable investment to support your team’s efforts. Dedicated strategic funding, not just a share of your total IT budget is one of the major factors of a successful digital transformation.
6. Implementation
This stage refers to implementing the changes. It involves getting the required budgets, identifying the teams responsible for the implementation, re-designing of the processes with the identified changes and doing the technical implementation with identified technologies and technical products. The changes should also be tested with the help of the required teams.