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01
General

The One2One Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide lose weight and live healthier, happier lives. The One2One Diet is a Direct Selling business. That means there is a network of Consultants across Cyprus who work one-to-one with dieters.

The One2One diet Cyprus chose Lightblack as their web design and development partner for this case study. 

02
Objectives
The company, which specializes in providing consulting services, sought to create two integrated solutions to improve its operations:

E-commerce Solution for B2B Transactions:

  • Enable consultants to purchase consulting services, tools, and materials directly through an online platform.
  • Provide a seamless, secure, and easy-to-use platform for business-to-business (B2B) transactions.

Web-Based Tool for Data Recording and Progress Monitoring:

  • Develop a platform for consultants to record customer data, monitor progress, and communicate with clients.
  • Enable clients to view and track their progress through a user-friendly interface.
  • Provide the company’s administrators with a system to monitor and oversee operations and transactions.
03
The Challenge

The project had many initial challenges:

  • A unique and also fun design provided by the brand had to be converted to a web-page
  • A user-login B2B e-Commerce solution had to be implemented with a simple and easy to use interface for quick ordering
  • The e-Commerce platform should be integrated with the company’s custom rewards system and with the company’s EPR system
  • The consultant’s/customer’s portal should be simple yet powerful and old company’s data should be migrated under the new platform
  • Streamline business operations: Simplify the management of customer data and transactions to save time and reduce the administrative burden.
  • Enhance customer satisfaction: Provide customers with easy access to their data and progress reports.
  • Improve internal oversight: Enable administrators to monitor the overall performance of consultants and track customer-related activities.
  • Ensure secure transactions: The e-commerce solution must prioritize security for B2B transactions.
  • Integration of Systems: Both the e-commerce platform and the customer data management tool should work seamlessly together.
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04
The Solution

Initially, in this case study, we converted the designs into web elements and then using the WordPress CMS platform we created to website. A custom plugin was created to deliver some of the customization required.

WooCommerce plugin for WordPress was then used to provide the commerce functionality, and the brands products, descriptions and prices were added into the system. A custom plugin was then added to enable the synchronization of the products, stock and orders with the company’s ERP system.

The company’s custom-developed rewards system was installed, configured and tested according to the needs.

The world-leading PHP framework Symfony developed the consultant’s/customer’s portal from scratchand a bootstrap theme.

05
The Result

Because the project of One2One Diet coincided with the re-branding of the service, the website played a vital role. Furthermore, the B2B eCommerce helped get the orders easier and quicker, and the consultants are now instantly rewarded for their spenditure. 

The portal became an important tool for both the consultant and the administration. So important that there is constantly active development on it.

After the deployment of the solutions, the company experienced several positive outcomes:

  1. Improved Consultant Efficiency: Consultants were able to spend less time on administrative tasks and focus more on their consulting work. The customer data management tool allowed them to track progress more easily and communicate more effectively with clients.

  2. Enhanced Customer Satisfaction: Clients appreciated the transparency and accessibility of the progress dashboard. They felt more informed and engaged in their consulting journeys.

  3. Increased Revenue: The B2B e-commerce platform allowed the company to streamline the purchase of services and tools, which improved sales and customer retention.

  4. Operational Oversight: Administrators had real-time access to performance metrics, enabling them to identify potential issues early and improve service delivery.

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