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How the After-Sales Service Can Make your Clients Happier

A business’ priority should not only be to coldly provide its services and products, but also make sure that their clients are satisfied with the experience.  Reaching out to ask the people who trust you the most if they need any help, is the least you can do for them.  This is what we call the “After-Sales” service.  This term refers to the action that an organization takes, in order to confirm that its customers don’t have any complaints.  Once, a famous Japanese industrialist said that “After-sales service is more important than assistance before service.  It is through such service that one gets permanent customers” and we couldn’t agree more.

Looking at all the techniques and actions that a business can do to provide the after-sales service, one would say that these sound pretty easy.  But the thing is that there are a lot of companies who just don’t care about that kind of service, even though the techniques are indeed easy.  At first, a company must always stay in touch with the clients after the deal between the two parties is completed.  If you miss any of their calls, just return it back as soon as possible.  Furthermore, it is definitely a good idea for you to contact your customers once in a while, just to check if they need anything.  Don’t forget that some people tend to be shy and might not feel like bothering you.  Make sure to let them know that they’re not a burden and that you can provide them with any kind of support they may need.  Calling each other every now and then to just exchange pleasantries, is also a smart move to do. 

Another wise technique is for the company to take feedback of the services/products that offers.  Your only goal is to keep your clients happy.  By asking your customers their honest opinion on your provisions, is the only way to make any improvements in the future.  Doing that, will also show them that you value their words.  In case that any of your products has been found broken or damaged, don’t put the blame on your customers.  Listen to what they have to say and make them feel comfortable.  Being able to listen to your clients’ complaints will certainly reward you in due time.

Speaking of rewards, providing the after-sales service, doesn’t go to waste. When you show your empathy to your customers, you will soon notice that the bond between you and them will grow stronger.  This strengthened bond will create a loyal audience that it sure is priceless.  There’s nothing better than a customer who is willing to promote your work and speak with the nicest words for your company’s culture and philosophy.  A satisfied customer is the proof that you’re the best at what you’re doing.  Long story short, after-sales service generates loyalty and positive word of mouth.

For over 14 years, here in LightBlack, we are providing our clients with unconditional support, even after our job is done.  We do that because we value our people.  We care if they’re satisfied and their words always matter.  We make sure that nothing goes wrong and even if it does, we are more than glad to listen to any suggestions for improvement.

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