Geosantro

Services:

Website Design & Development / eCommerce /eSoft Integration

Tools:

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Website

General

The Geosantro Ltd was founded in 2010 with headquarters in Limassol. Purpose and objective to lead in the trading of assembly materials, tools and chemicals for professional use in the Cypriot market.

Today Geosantro Ltd has one of the largest sales networks in Cyprus with qualified and experienced sales consultants who are at our customers’ side every day.

Geosantro Solutions is a leading online retailer specializing in a wide range of high-quality products tailored to meet the needs of both the craft and industrial sectors. With a diverse catalog of over 1800 products organized into 300 categories, Geosantro aims to provide an exceptional shopping experience for its customers. The company recognized the need for a robust e-commerce platform that could handle its extensive product range while ensuring seamless operations and effective communication with its customers.

Objectives

User-Friendly Design: Create an intuitive and visually appealing website that enhances user experience and encourages conversions.
Scalability: Develop a platform that can easily accommodate future growth in product offerings and customer base.
Real-Time Data Exchange: Implement the E-Soft API to facilitate real-time data exchange between the website and backend systems, streamlining operations.
Multilingual Support: Ensure the website is accessible in both English and Greek to cater to a diverse customer base.
Mobile Responsiveness: Design a mobile-friendly website to reach customers on various devices.
Create: easy-to-navigate, secure, and efficient checkout process to enhance customer satisfaction and conversion rates.

The Challenge

Complex and large Product Catalog: Managing and displaying a large number of products and categories in a user-friendly manner.
Integration with Existing Systems: Ensuring seamless integration of the E-Soft API with existing inventory and order management systems.
Multilingual Content Management: Effectively managing content in two languages without compromising on quality or user experience.
SEO Optimization: Ensuring the website is optimized for search engines to attract organic traffic.
Responsive and Mobile-Friendly Design: With a growing trend in mobile commerce, the site needed to be fully optimized for mobile and tablet users while maintaining a high-quality experience across all devices.
Search and Filtering Efficiency: Given the extensive product range, developing a powerful search and filtering system that would allow users to quickly find what they were looking for was critical.

The Solution

The project began with a focus on understanding the needs and behaviors of the target users. We conducted user research and created personas for the diverse customer segments, including small business owners, industrial buyers, and hobbyists in the craft sector. This understanding guided the design of the website.

User-Centered Design
Seamless E-Commerce Features
E-Soft API Integration
Multilingual Support

The Result

After the launch of the new e-commerce website, Geosantro experienced significant improvements:

Increased Traffic: A 50% increase in website traffic within the first three months post-launch, attributed to improved SEO and user experience.
Higher Conversion Rates: The conversion rate improved by 35%, thanks to the user-friendly design and enhanced product visibility.
Operational Efficiency: The integration of the E-Soft API reduced order processing time by 40%, allowing the team to focus on strategic business initiatives.
Customer Satisfaction: Positive feedback from customers regarding the ease of navigation and the availability of products in both languages.
The successful redesign and development of Geosantro ‘ e-commerce platform not only met the company’s immediate needs but also positioned it for future growth. By leveraging modern web design principles, robust technology integration, and a focus on user experience, Geosantro has established itself as a leader in the craft and industrial e-commerce space. The project serves as a testament to the importance of a well-executed online presence in today’s competitive market.

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